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Seriously Retail
We were approached by Seriously Retail / Marketing to develop duel brands for the two core areas of their business.
Seriously retail have worked for various well known UK and European Blue Chip clients, printing and fitting: retail, restaurant, coffee shop and event POS signs and display graphics.
They offer a range of services and graphic production for the retail industry. Working with brands, agencies and VMs alike, they deliver innovative solutions for the production and install of in-store campaigns, branding, visual merchandising, POS and architectural graphics.
Our aim was to develop two brands that represented both arms of the business but also came together and could be recognised under the same banner.
This was achieved by developing a typographic logo mark that was both visually inspiring and descriptive. The logo mark is then used in a structured manor, either within the cut brand box or overlaid on industry specific images.
The leading arm is Seriously Retail, we wanted to develop a package for this that represented the industry and could be seen as a retail brand itself.
Seriously Marketing has a lot more layers in the services that it over-arches so we have developed a slightly more vibrant colour palette that can be structured down again.
Overall the brand that has been developed is both engaging and sophisticated, something that we believe is core to the Seriously Retail brand. We have a happy client and we are proud of what we have developed.
